1. Describe
the different types of business intelligence users at Colgate-Palmolive.
The different types of business
intelligence users at Colgate-Palmolive Colgatehad been a global SAP user since
the early 1990s, but it was running five separate ERP system to serve its
different geographic regions. Over a period of time, disparities in the data
developed between different geographic regions and between the data used at the
corporate level and the data used by an individual region or business unit
Other than that, Colgate choses to
creating a single global data repository using SAP NetWeaver Business Warehouse,
SAP’s analytical, reporting and data warehousing solution. Colgate’s regional
ERP System feed their data to the warehouse, were the data are standardized and
formatted for enterprise-wide reporting and analysis. This eliminates
differences in data across the enterprise.
Furthermore, Colgate’s Information
Systems specialist then implemented SAP NetWeaver BW Accelerator to speed up
data loads and improve user perception and adoption, and then they implemented
SAP Business Objects Web Intelligence to build customized reports. SAP Business
Objects Web Intelligence provides a powerful, intuitive interface that enables
business professionals to ask spontaneous questions about their data.
2. Describe
the “People” issues that were affecting Colgate’s ability to use business
intelligence.
The “People” issues that were affecting Colgate’s
ability to use business intelligence. For example, every time a sales report
was run, it showed different number for orders and shipments. Colgate wanted
more useable data to drive business decisions and all of its managers and
business units worldwide to work with the same version of data.
In addition, for of the output of the
warehouse for senior manager is daily HTML table that showing series of
financial and operational metrics for the day compared to the previous month
and quarter. However the data were not being used enough employees in their
decision making to have an impact on business benefit.
Eventually, Colgate’s senior manager and
other casual user began requesting deeper access to the warehouse data in a
more timely and user-friendly format. They want reports that were easier to run
where the data could be interpreted faster. Senior management requested
customizable.
3. What
people, organization and technology factors had to be addressed in providing
business intelligence capabilities for each type of user?
Colgate’s Senior Managers and other
casual users, on the other hand did not feel comfortable running ad hoc reports
or drilling down into the layers of data to answer questions the data brought
to light. They did not have much time to spend developing reports and the
standard reports produced for them by the warehouse lacked navigation and drill
down capabilities.
Eventually Colgate’s senior manager and
other casual users began requesting deeper access to the warehouse data in a
more timely and user-friendly format. They wanted reports that were easier to
run where the data could be interpreted faster. Senior management requested
customizable, real-time dashboards that could be more easily used to drive
performance improvement.
Colgate’s information systems
specialists then implemented SAP NetWeaver BW Accelerators to speed up data
loads and improve user perception and adoption and they implemented SAP
Business Objects Web Intelligence to build customized reports.
4. What
kind of decisions does Colgate’s new business intelligence capability support?
Give three examples. What is their potential business impact?
For Colgate, better reporting tools that
can support different kinds of users have greatly expanded the use of business
intelligence throughout the company. Currently about 4000 users interact with
Colgate’s SAP system daily, but this number is expected to expand to 15000 or
20000 users in the future. People who are accustomed to seeing reports stuffed
with numbers are finding that they can use the information presented in
dashboards to make faster decisions.For example, managers can determine
positive or negative financial conditions by simply looking for negative
financial conditions by simply looking for where dashboard reports use the colour
green, which reflects improvements in Colgate’s financial position.
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